Account settings are accessible via the gear symbol in the upper right corner of the Crealytics’ Search Platform.
“My Account” allows you to change the first and last names of the current user, or to set a nickname. These are visible in “Recent Downloads” and in “Crealytics’ Search Platform History”.
Furthermore, it’s possible to change the language and timezone settings of the user account. This influences all times presented in the platform. For example, when scheduling an automatic feed import, the time will be set according to the selected timezone.
To change your password, enter the old password, and the new password twice into the respective fields. After saving, the new password will be set for this user account.
The “Campaign Structure” defines the default structure of campaigns and ad groups. It cannot be changed after the first template has been created. Learn more about Campaign Structures.
Learn about global variables in the variables page.
Under “Tracking Settings“, you may define tracking templates and custom parameters.
The general settings page allows you to upload a company logo. This replaces the company name in the upper right corner of Crealytics’ Search Platform.
It’s possible to set default targeting options. This gets defined during the first setup wizard for this account in Crealytics’ Search Platform. Afterwards, this is the place to change them. These settings will be used as default settings for new templates.
- Select the default target countries and languages
- Set the default budget and max CPC
- Define the default text ad length
- Edit the Google Ads connection settings
Google Ads Connection Settings
If you did not authenticate a Google Ads account in the campaign wizard, or if you wish to change the account you previously provided, just click “Connect”. This will open a pop-up Google authentication window where you can enter your login credentials.
Connecting a Google account will enable you to activate Optimization Tools. Furthermore, the Google accounts will be available in tables in the column ‘account_google’. This ensures that during an export, separate files are created for each Google account selected in tables. The third reason to connect a Google account is that it will enable Crealytics’ Search Platform to create a search term mapping table based on Google search term reports.
Note: Crealytics’ Search Platform never writes anything into a Google Ads account. You will always do this manually via the Google Ads Editor, after exporting a file from Crealytics’ Search Platform. This also applies for Optimization Tools.
Hint: When connecting an MCC (Google Merchant Center), it’s possible to use only some of the included Crealytics’ Search Platform accounts.
Analytics Settings are only available if a Google Account is connected. Learn more about Analytics Settings under Analytics Setup.
Clicking the log out button will log the current user out of Crealytics’ Search Platform. This ensures that other users of the same computer will not be able to tamper with your account. Therefore, always log out before leaving your computer unattended!