Status Management

Watch the video to learn how to manage dynamic inventory using Status Management and a product feed!

This article deals with status management that influences the status (acitve, paused, removed) of an ad group. The Campaign Suite has two places with which it is possible to change the ad group status: default status management in tables and inventory-based status management in templates.

Default status management

In each table you will find by default the column “status” where you can decide whether an ad group shall be active, paused or deleted. You can do this manually changing the statuses by hand inside the table or automatically by using a dynamic rule

With this table column you can control the status of ad groups:

Table column status

Here is an example of how the ad group statuses will be composed:

ad group status example

, KWs, Destination URLs

Inventory based Status management

With this feature it’s possible to let the ad group status depend on the stock level. Stop advertising when the stock falls under a certain threshold or stop advertising if items are not listed in the product feed at all anymore. Inventory based status management reduces the risk of advertising products that are not available. The advantage of this feature is that it knows, which products go into which ad group and thereby calculates the stock level for the whole ad group. If the stock of the ad group is below the custom threshold, the ad group gets paused.

Note: This feature requires a product feed, which has a column for the inventory or stock.

Step 1: Connect a feed to a table

To use status management it is necessary to have a feed connected to a product feed table or any other table. Either create a new table or use a product feed table type, since it offers further advantages (recommended).
Follow the instructions of the article and then continue with step 2 of this guide. The table with the feed connected should have a column for the inventory, which will later be used to activate the status management.

Hint: We strongly recommend to set a schedule, ideally an hour after the feed is being updated in your company, to update the table in the Campaign Suite. This will ensure that the feed is updated correctly and the statuses are adjusted as early as possible.

Step 2: Connect a product table to other tables

In order to use the Status Management function you will need the table with the feed connected to it (also referred to as product table) and additional table(s) which will be related to it. In most cases tables of type brand or category exist. If not, they (or similar ones) need to be created (extract tables to get a fast setup done). For the status management to work, it is necessary to relate the columns of the product table containing the brand and the category to the corresponding other tables. In the given example, this means to relate the brand column of the product table to the name column of the brand table and the category column of the product table to the name column of the category table. For further information on how to set up relation click here.

Step 3: Activating status management

Having successfully completed the previous steps the status management can be activated in every template that is based on these tables. Therefore, you need to go into a template, click on “Edit settings” and choose the Status Management.

Status management

Set the “Inventory-based status” to on and more settings will appear. Select the table with the feed connected and the column, which has the values of the inventory in it. Then enter a level of stock below which the corresponding ad groups or campaigns have to be paused. This means that if one of your products runs out of stock, the corresponding ad groups are paused and no more ads will be displayed on the search page. When you have just related the brand and category tables with the product table all items with the same brand and category description will be summed up.

Activate status management

In some cases it is desired to have the dynamic inventory column in a brand or a category table instead of a dedicated product table. Instead of using the inventory-based status management, there is a much simpler solution inside the according table: Create a new dynamic rule, which makes the status column depend on the dynamic inventory column.

Example: If column “dynamic_inventory” is less than “10″, set column “status” to “paused”. Make sure to select to execute this rule automatically.