Crealytics defines different types of negatives that can be used to manage your Google Ads account to receive better traffic. Recall the SEA topic ‘negatives’ to understand the different types of negatives. In this article we will show you how to implement standard, inline, punk, and match type negatives. All negatives are deactivated by default. To activate the various negatives, click the “Negatives” tab in the respective template (see create template, keywords and URLs).
In all templates, you can activate standard negatives by changing the setting to “on” in the “Negatives” tab of the template. By doing so, all negatives inserted in the table column “negatives” will be applied (see fill data into new table). Thus, Standard and Inline negatives will be activated, because these are the types usually filled into table columns.
Inline negatives must be set manually, just like standard negatives. Insert these negatives into the corresponding tables. They are applied once you set the Standard negatives to “on” in the “Negatives tab” of the template.
Punk negatives are available in non-standalone templates for which a corresponding standalone template exists. This is the template that contains the same campaign defining table, without additional support tables. If activated, Punk negatives use this template’s keywords as negatives for the standalone template. Crealytics’ Search Platform does this fully automatically. In contrast to Standard and Inline negatives, it’s not necessary to enter any of these negatives in tables.
Match type negatives are available in any kind of template. To implement match type negatives, select “on”.
When using broad negatives, you empower Google to block all search queries it considers as having a broad relationship to the particular negative you set. Google might block search queries the advertiser considers as relevant. Therefore, be careful with the match type “broad” for negatives!
– Felix Bohn, Account Consultant