A template uses tables in order to create campaigns, ad groups, keywords, final URLs and text ads. Templates help you to generate a large number of different combinations and can therefore capture many search queries inserted by customers. In the following article, we will explain how to set up templates with the deltamethod Campaign Suite.
Step 1: New template
Step 2: Assign tables to the template
There, assign the desired table(s) that should comprise the template. The order of the tables will be relevant (see Basics of Templates). The first table selected is the one that will determine the campaigns of the account, the following tables the subordinate ad groups.
Note: It’s only possible to select tables as campaign defining ones, if they contain the column “account_google”.
Step 3: Choose name
Either give the template a custom name or use the default name. Add a description of the template’s content or purpose, and click on “Add new template”. The description will be visible in the Campaign Management template page, if you hover over the small question mark behind the template name.
Step 1: Open template
Step 2: Enter contents
The page offers fields for exact or phrase keywords. A separate area has fields for broad keywords. The fact that exact and phrase keywords share their fields means that it’s not possible to create different keywords in the match type exact than in match type phrase.
In these fields, select and add static text, table columns, global variables and template variables. To generate different permutations (for example, “Adidas shoes”, and “shoes Adidas”) simply add a row, and insert a new keyword permutation as follows:
- alias@brand alias@category
- alias@category alias@brand
If necessary, you can also compose broad keywords. Here, the procedure is much easier, since the order of the variables does not matter. Google will identify similar expressions and display your ad accordingly. To do that, just insert the desired tables into the text field “Broad keywords”. Learn more about the different match types.
Step 1: Insert domain
Add the keyword final URL in the corresponding field. This URL is the address of your ad, which redirects a clicking user to the landing page. Learn more about the construction of URLs.
Step 2: Insert other parameters
The second step is to add custom parameters that specify to which landing page to lead the user. For more information about deep linking, please read advanced deep linking.