Basics of Templates

Watch the video to learn how Templates work in the Campaign Suite!

Templates combine the entries of several tables in order to create campaigns, ad groups, keywords, text ads, sitelinks and other contents. The first table that is included in a template is called “campaign defining table”, because for each of its entries separate campaigns will be created. The combination of the “campaign defining table” with other tables – so-called support tables – defines all the ad groups that will be generated inside each campaign. Every campaign will contain as many ad groups as the number of entries of the second table. If there are multiple support tables assigned to the same template (i.e. colors, gender, brands and/or product types), the Campaign Suite will create a separate ad group for all combinations of support tables.

Example: A template has the campaign defining table “Brand” with the contents “adidas”, “nike” and “puma”. Then there are two support tables: “category” and “color”. In the category table there are “shoes” and “boots” and the color table contains “blue” and “brown”. Now there will be three campaigns (adidas, nike, puma) with four ad groups each (blue shoes, blue boots, brown shoes, brown boots). However, this template will not put an ad group only for “shoes” or only for “blue” in any of the campaigns. For this purpose it would be necessary to create a separate template, with only one of the support tables.

Using templates

A template consists of five tabs in which there are fields to define campaign and ad group names, keywords, sitelinks and text ads. In order to create contents put table columns, global variables, template variables or write static text into these fields.
Tabs of a template

Generally, there are two types of templates: “standard templates” and “standalone templates”. The latter only include one table, whereas the former include between two and seven tables. Standalone templates are usually used to change the settings of campaigns or e.g. campaign sitelinks.

Hint: If a table should be used as a campaign defining table, make sure it contains the account_google column set. This column set can be added on the “Create new table” page, or under table “Settings” > “Column/Settings” > “Add a column set”.