Step 1: Create a new table
In order to create a new table, go into the “Campaign management“ tab of the Campaign Suite and click “New table”.
Step 2: Choose table type
The Campaign Suite offers different table types. Select the correct table type from the drop-down in order to get the correct icon next to your tables and templates. Furthermore, the table types have an influence on which negatives you will be offered in a template.
Step 3: Choose a name and select column sets
The table name is what will be displayed in the table list. Choose a name, which shows you what is inside of the table. The prefix is a shorter version of the name that will be part of the campaign and ad group names. And it will be used as a tag of table columns when selecting them in templates. Therefore, it is equally important to choose a meaningful prefix. Column sets are groups of columns that have been proven to be useful for distinct purposes. Select column sets now or add them later from the table settings as soon as you need them.
Note: When entering a value into the name column of a new table row, this name value gets locked to the id of that row. Even after deleting the row and creating a new row with the same name, it will get the same id again. This is to ensure that ad group and campaign names, which include id and name, don’t have inconsistent values after changing some table entries.