Create a New Table

Watch the video to learn how to create a new Table in the Campaign Suite!
The deltamethod approach to optimize the search marketing chain encompasses the automatic generation of contents, such as campaigns, ad groups, keywords, text ads and more. Tables contain the words, which are combined to create the above contents. Read more about how tables define campaigns and ad groups under campaign structures and basics of templates.

Step 1: Create a new table

In order to create a new table, go into the “Campaign management“ tab of the Campaign Suite and click “New table”.

Create a New Table

Step 2: Choose table type

The Campaign Suite offers different table types. Select the correct table type from the drop-down in order to get the correct icon next to your tables and templates. Furthermore, the table types have an influence on which negatives you will be offered in a template.

Choose a table type

Step 3: Choose a name and select column sets

The table name is what will be displayed in the table list. Choose a name, which shows you what is inside of the table. The prefix is a shorter version of the name that will be part of the campaign and ad group names. And it will be used as a tag of table columns when selecting them in templates. Therefore, it is equally important to choose a meaningful prefix. Column sets are groups of columns that have been proven to be useful for distinct purposes. Select column sets now or add them later from the table settings as soon as you need them.

Choose a name and select column sets

Note: When entering a value into the name column of a new table row, this name value gets locked to the id of that row. Even after deleting the row and creating a new row with the same name, it will get the same id again. This is to ensure that ad group and campaign names, which include id and name, don’t have inconsistent values after changing some table entries.

Advanced Hints

After deleting a table, it can be reactivated by creating a new table with the same prefix. The reactivated table differs from a new table by the fact that names and ids are still locked in the background.