Upgrade URLs with only internal tracking

There are two options for the treatment of internal tracking. The decision for one of the options should be based on the question whether the tracking parameters are constant throughout the whole account (e.g. channel=”adwords”) or whether they differ between campaigns, ad groups or even keywords (e.g. adgroup=”umbrellas”). Furthermore, consider that the first option requires little work and the second requires a lot of manual work.

Google introduced the new parameter {ignore}, which can be put into final URLs. It tells Google that only the part of the URL, which is before the parameter, is responsible for the landing page content. Therefore, Google does not review a landing page again, if only the parameters behind {ignore} change. Navigate into one template after the other and include the parameter {ignore} before each of the internal tracking components.

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Note: In our tests we discovered that this option even works without the {ignore} parameter. However, it is unsure how long it will work without {ignore}, which is why it should definitely be used.

This option is only useful if your internal tracking is either equal across the whole Campaign Suite account or it varies across Campaign Suite templates. If your internal tracking also varies inside the Campaign Suite templates (e.g. it varies across ad groups or across keywords), it is necessary to introduce custom parameters. By this means it’s possible to customize the tracking template across keywords.

Step 1: Remove the internal tracking from the final URLs

Navigate into one template after the other and remove the internal tracking components from the URLs.

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Afterwards it should look like this:

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Store the removed tracking components somewhere for the next steps.

Step 2: Create tracking templates in the Campaign Suite

Tracking Settings

First, click the gear symbol to get to the “Tracking settings”. There, create a global tracking template. It is required to use the parameter {lpurl}, which defines where Google will put the respective final URL or final mobile URL for the keyword. Furthermore, it’s possible to insert up to 3 custom parameters. Their value can later be specified in the Keywords tab of all templates. Take note that only 3 custom parameters are allowed and that they must start with an underscore, e.g. {_cust1}.

Hint: Please be aware that adding custom parameters may cause your keywords to be pending.

 

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Click the button “add global tracking template” and fill in the tracking components, which were removed from the final URL fields in step 1. If your tracking components differ between templates, campaigns, ad groups or keywords, don’t fill them into the tracking template. Instead write a custom parameter name (e.g. {_internal}) into the tracking template, where the internal tracking should be located.

Put the parameter “{lpurl}” into the position, where the final URL was before. In this example, it belongs to the beginning of the statement. Without a custom parameter name it will look like this. There will be no need to continue with step 3.

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With a custom parameter name, there will be no internal tracking parts visible. Only in this case, proceed to step 3.

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Learn more about tracking settings.

Step 3: Put the tracking components into the custom parameters

Navigate back into the templates from which the internal tracking components were removed. In each template there will be a field for the new custom parameter. Put the internal tracking components into that field.

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