Sitelinks highlight an ad even more without any additional costs. Google offers to upload up to 8 sitelinks per campaign or ad group, but only up to 6 will be displayed on the search engine result page. The higher the position of an ad, the more sitelinks will be displayed. If more sitelinks apply than are going to be displayed, Google selects some based on historical performance data. Use sitelinks to increase the visibility and utility of an ad.
Optional step – Add the sitelink column set to a table
When building sitelinks in the Campaign Suite, you can use the specific sitelink columns in the “campaign defining table” of the template, sitelink_name and sitelink_url. This helps when creating the sitelinks, because the entries can be used in multiple templates.
Step 1 – Creating sitelinks
Go to an existing template and click on the “Sitelinks” tab. In each sitelink field, use static text, table columns, template or global variables to create powerful sitelinks.
To learn more about the text counter, which appears when editing fields of the sitelinks click here.
Step 2 – Adding description lines
Google allows to enhance sitelinks by adding two lines of description. However, these are not mandatory. The Campaign Suite offers to add these additional description lines optionally. Though, it is not possible to only use one description line.
Note: By default, all templates have their sitelinks applied on campaign level.