This block consists of two sections – the Quality Score (QS) and Ad Elements. The QS is a major success factor for a higher rank. A graph shows the upward potential, the QS can reach.
In the second section, Ad Elements, Account Clinic identifies the elements that consistently appears in the account´s worst performing ads. This shows how deltamethod can potentially help to identify the element that potentially causes the poor performance of the ads and implementing the suggested changes the advertiser can easily improve account performance.