Crealytics’ Search Platform creates campaigns and ad groups. These are named according to the default naming conventions explained below. Optionally, these can be individually changed for each template. This article explains how this can be done, but also why Crealytics highly recommends not changing them.
[Cat_0001]{b}: sneakers
[Cat_0002]{ep}: shoes
[Cat_0002]{b}: shoes
[Cat_0003]{ep}: boots
[Cat_0003]{b}: boots.
The content of the curly bracket {} informs the user about the match type, with “e” indicating “exact”, “p” indicating “phrase” and “b” indicating “broad”. This token informs the user about which keywords of which match types this campaign contains. However, this token only exists in campaign names, if the second or fifth campaign structure is chosen. The reason for this is that only for these campaign structures, different campaigns are generated for different match types. In the example above, the campaign “[Cat_0001]{ep}: sneakers” contains all the ad groups that consist of exact and phrase keywords for sneakers.
Generally, campaign names are built in the following form:
[prefixofmaintable_idoftableentry]{firstletterofmatchtype(s)}:name
When combining the category table used in the previous example with a brand table (adidas, nike and puma) and a color table (red, blue and green), the ad groups created will look as follows:[Cat_0001|B_0001|color_0001]{ep}: sneakers adidas red
[Cat_0002|B_0003|color_0002]{ep}: shoes puma blue
[Cat_0003|B_0001|color_0003]{ep}: boots adidas green
Generally, the names of ad groups are created in the following form:
[PrefixOfMaintable_IdOfTableentry|PrefixOfSupporttable_IdOfTableentry|…]{FirstLetterOfMatchtype(s)}:name1 name2 name3.
Please only apply changes if you know all the consequences.
Step 1 – Access the naming convention
To access the naming structure of a template, click “Settings” > “Define structure” to open the window where a custom naming convention can be implemented.
Step 2 – Define a custom naming convention
The screenshot below shows the window, which is available from inside every template. By clicking the radio button “Custom”, fields for the different entities that need to be named appear. In most cases, these already include the actual default naming rules used by Crealytics’ Search Platform. To change these rules, change the entries of the fields. Leaving a field empty will result in the corresponding campaigns and ad groups not being created.
Note: Be aware that a change only applies to the campaigns and ad groups created by this specific template. Other templates will not be affected by the current template’s custom naming rules.
To save the changes, check the box after verifying all changes are correct and click “Save changes”.
Refer to campaign structures to learn more about how campaigns and ad groups are created in Crealytics’ Search Platform.