Published on Aug 10, 2017
Major new features
Improved Ad Customizers: Previously, CampaignSuite supported only Dynamic Keyword Insertion in ads {Keyword: default text}. From now on, Expanded Text Ads can also contain Countdowns, IF-Functions and Business Data Ad Customizer.
- Countdown and Global Countdown: When you use the functions Countdown and Global Countdown, CampaignSuite will count the text length of the whole function as exactly one character, consistent with the way Google Adwords Editor counts it.
- The syntax looks as follows:
{=COUNTDOWN(“YYYY/MM/DD HH:mm:ss”,”language”,daysBefore)}
{=GLOBAL_COUNTDOWN(“YYYY/MM/DD HH:mm:ss”,”language”,daysBefore)} - More Information:
https://support.google.com/adwords/answer/6193743?hl=en (English)
https://support.google.com/adwords/answer/6193743?hl=de (German)
- IF-Functions: CampaignSuite also allows you to use IF-Functions with the following syntaxes:
{=IF(device=mobile,A Mobile User Will See This):A Desktop User Will See This}
{=IF(audience IN(Your Audience List Name),Text For Those Audiences):Text For Users Not In Those Audiences}. - For each ad element (Headline 1, Headline 2, Description) you are restricted to use only one IF-Condition. When counting the length of an element, CampaignSuite will count the longer value of either the if-true or the else-branch of the IF-function.
- More Information:
https://support.google.com/adwords/answer/7207341?hl=en (English)
https://support.google.com/adwords/answer/7207341?hl=de (German)
- Business Data Ad Customizer: Lastly, CampaignSuite supports Business Data Ad Customizers in the following format:
{=DataSetName.AttributeName} - In order to ensure that our Fallback Logic for Expanded Text Ads works, instead of inserting the syntax {=DataSetName.AttributeName} directly into the Ad template, please use the CampaignSuite function AD_CUSTOMIZERS:
http://learning.deltamethod.com/knowledgebase/expressions-and-functions/#ad_customizers - More Information:
- https://support.google.com/adwords/answer/6093368?hl=en (English)
https://support.google.com/adwords/answer/6093368?hl=de (German)
Bug Fixes
- Authorization of Google Accounts: Previously, whenever multiple Adwords accounts were associated with one Google user, CampaignSuite was only taking the first account during the authorization. Now, it takes all accounts.