Published on: Feb 3, 2014

Major new features

– Account Selection

It is now possible to analyze each account separately. The AdWords account selection happens during the registration process. You will be able to get reports and take SEM optimization actions on the recommendations given by more accurate analyses.

– Transparency

A wider range of information is offered to the user. Tables and KPIs will be more comprehensible and transparent than before: more KPIs, data on a more granular level, totals and subtotals figures.

– Graphics

Improved visualization of tables, buttons, graphs, pie charts and bar charts. Better use of colors and of line separators.

Major Bugfixes

– Migration from Google API version v201306 to v201309.
– Fixed the text comparison algorithm to identify and filter out Trademark campaigns.
– Included the parameter of location targeting in the algorithm identifying duplicate keywords.
– Migration of the analysis on sitelinks from legacy to upgraded sitelinks.