Upgrade URLs with only third party tracking

Step 1: Upgrade URLs in the Campaign Suite

First, it is important to know whether the third-party tracking components for all keywords are equal in all templates. If they are not equal, you will need multiple tracking templates in step 2.

Begin with the first template. Navigate into the Keywords tab and remove the third-party tracking components from the new final URL field. Store the tracking component for later. Perform this update in every template.

Example: Removing third-party tracking

Before upgrading, the old destination URL resides inside the final URL field.

Screen Shot 2015-06-23 at 10.53.30

After upgrading, the final URL field should look like this. The URL had to be URL-decoded:

Screen Shot 2015-06-23 at 10.57.01

The third-party tracking URL should go into the tracking template (see step 2). In this example, it is: http://thirdpartytracking.com/?channel=SEA&url=

Step 2: Create tracking templates in the Campaign Suite

Tracking SettingsFirst, click the gear symbol to get to the “Tracking settings”. There, create a global tracking template. Only if your tracking components differ between different templates, it is necessary to create multiple template-specific tracking templates.

It is required to use the parameter {lpurl}, which defines where Google will put the respective final URL or final mobile URL for the keyword. Furthermore, it’s possible to insert up to 3 custom parameters. Their value can later be specified in the Keywords tab of all templates. Take note that only 3 custom parameters are allowed and that they must start with an underscore, e.g. {_cust1}.

Hint: Please be aware that adding custom parameters may cause your keywords to be pending.

Create a tracking template with the remainder from step 1

Screen Shot 2015-06-23 at 11.02.17

Click the button “add global tracking template” (or alternatively create template-specific tracking templates) and fill in the tracking components, which were removed from the final URL fields in step 1.

Put the parameter “{lpurl}” into the position, where the final URL was before. In this example, it belongs to the end of the statement.

Screen Shot 2015-06-23 at 11.03.02

Learn more about tracking settings.

Step 3: Export and edit in the AdWords Editor

After upgrading URLs in the Campaign Suite, export all templates. The export file(s) will contain the new final URLs, tracking templates and – if you create them – also custom parameters.

Import the Campaign Suite output files into the AdWords Editor and accept the changes. You will find the new final URLs in the according fields. However, the Editor will complain about duplicate URLs, because the old destination URLs are still present. Hence, select all keywords, mark the destination URL field and empty it. This way, you bulk-remove all old destination URLs.

Screen Shot 2015-06-23 at 11.15.49

Post the changes to Google AdWords.