The Research Keywords tool provides the interface to easily find valuable keywords that promise to improve the effectiveness of campaigns but have yet to be booked.
The bubbles and words on the list are search terms which triggered booked keywords based on Google’s search term reports. A term is only visible as a bubble or as a list entry if a search engine user searched for it, and one of the advertiser’s keywords was triggered and caused an ad to participate in an auction. The top 100 terms according to search volume are displayed as bubbles, while related terms are displayed in the list upon clicking a bubble.
This can easily be done through the Campaign Suite. If the query belongs to one semantic group, then it only has to be included into one table. If the word is built by two or more semantic groups, its semantic parts should be written into the corresponding tables.
Example: An advertiser saw that the keyword “t-shirts blue” gets a considerable amount of traffic. He sells blue t-shirts but has no specific ads for them, so this query should be booked. If the advertiser uses a color table, he should write “blue” into the color table, whereas “t-shirts” is already present in the category table. If there is no template that combines both category and color tables, this template should be created. The advertiser needs to build the keyword “t-shirts blue” in the exact/phrase keyword field by combining the table columns like this: “name@cat name@color” or if the alias column is used, “alias@color alias@cat”.
The advertiser will book “custom t-shirts” and “t-shirt print” as negatives for the keyword “T-Shirts”. This is done by writing these two negatives into the column “negatives” and the rows that refer to “T-Shirts” in the category table.