The third section provides recommendations on how to optimize your ads. The first block, “Cherry Picking”, shows us how selecting & reducing poorly performing Ads can translate into better performance of the ad groups and the whole account in general. The Account Clinic focuses on specific campaigns and describes how Clicks and CTR can be improved, when the suggested recommendations are implemented.
deltamethod considers ad testing as one of the most essential SEA practices, therefore the next section concentrates and evaluates the client’s “Ad Testing” efforts. The clinic demonstrates the distribution of ad groups with effective testing, ineffective testing (too many ads for the ad group´s traffic), and no testing at all. It also shows the current status quo on the ads performance and provides feedback for future improvement.