Introduction

The Account Clinic can easily analyze and evaluate a Google AdWords account within minutes (depending on account size – typically <10 minutes, may take longer for very large ones). The clinic gives a clear and accurate diagnosis of an account by taking all relevant factors into consideration. These include the performance of the most important KPIs, specific keywords, ads, landing pages, negatives, quality scores and several others that have significant influence on your account performance. Furthermore, it gives recommendations on how to improve the overall performance. The tool stands out because of the following characteristics:

• Easy integration with the client´s AdWords account

• Clear overview of current performance

• Performance recommendations and managerial implications

• Creation and download of CSV file in order to introduce some quick fixes directly into your account