Managing big online advertisement accounts means a lot of work to the SEA-managers, because each offered product or service has to be represented by a matching advertisement. deltamethod has a lot of expertise in SEA and therefore developed software that helps the SEA managers to optimize the search marketing channel.
The match between the keyword the user entered, the ad that is shown and the landing page should be perfect. This requires a high granularity on each level. Managing this search chain for millions of products cannot be done manually. deltamethod introduced a new approach to manage complexity by creating a software that manages interests instead of single keywords.
Read more on our site.