Managing big online advertisement accounts means a lot of work for SEA-managers, because each offered product or service has to be represented by a matching advertisement. Crealytics has a lot of expertise in SEA, and therefore developed software that helps SEA managers optimize the search marketing channel.
The match between a keyword the user entered, the ad that is shown, and the landing page should be perfect. This requires a high granularity on each level. Managing this search chain for millions of products cannot be done manually. Crealytics introduced a new approach to manage complexity by developing a software that manages interests instead of single keywords.
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