The Campaign Suite is the best tool for launching, organising and maintaining huge online marketing campaigns on Google AdWords or Bing. It’s a great support for SEA managers. Read about all the precious features.
In the Campaign Suite, semantically diverse contents are organised in lists, called “tables”. This has the huge advantage of being able to combine those tables to create campaigns, ad groups, keywords, text ads and other contents.
Tables are extremely versatile. Dynamic rules make bulk changes quick and easy. Tables can be exported, changed in Excel, imported again or can be connected to a feed and be updated automatically at scheduled dates and times. Your custom feed can be imported to create multiple tables from its columns. This is very helpful to get started with the Campaign Suite. Then it’s a matter of seconds to import your brands into one table and your product categories into a second table. And if you don’t have a feed, never mind. The Campaign Suite comes with a database of sample tables that already contain many common semantic contents, such as e-commerce expressions, colors, adjectives and much more in various languages.
All tables are backed up automatically. This is the security you need.
Benefit from the speed and accuracy of the machine! Templates take tables and combine them in so many ways. What you get are ready files with thousands or millions of custom campaigns, ad groups, keywords, text ads, sitelinks and other contents. The Campaign Suite does that in seconds.
Write text ads inside the Campaign Suite. Drag variables into your texts in order to use the table contents. The Campaign Suite will generate all possible text ad combinations with the contents from your tables. Those text ads can easily be copied between different templates or accounts. No need to copy-paste if you need similar ads in different contexts.
When you’re ready, a huge full preview offers to dive into each and every keyword, text ad or sitelink, the Campaign Suite created.
For advanced users, the Campaign Suite is the best choice. It offers hundreds of customizations, such as for example special landing page URLs for certain table combinations (e.g. “red adidas sneakers”). If you finally notice that you’ve generated a too long tail or if you’re afraid that some combinations might not be relevant, use inventory-based status management to pause products that fall below a custom stock limit. Additionally, create a search term mapping table to ensure that only those contents get into your account, that have been searched in the past.
The Campaign Suite is an international tool. It supports advertising in all possible languages worldwide. Furthermore, it supports all different ad lengths for Google AdWords. All top-level parameters, such as domain, tracking pixels and others can be defined as global variables. Change them with one click when necessary.
On top of that the Campaign Suite optionally allows to implement powerful functions and expressions for extreme customization. Those can be used all over templates, in Keywords and Text Ads, Sitelinks and template variables. For example, ad customizers and keyword insertions are made possible thereby.
After creating all those precious contents in such a short time, you should preview and export them. Then upload them to Google or Bing with the AdWords or Bing Editor. This gives you full control over what you upload. Export sets allow to customize what is to be exported (e.g. export and upload only Ad groups to Google but no text ads for now). The Campaign Suite will show you in detail which ad groups exceed or fall below a limit of AdWords. You will never again create an ad group with too many keywords or without a text ad.
Your time is precious. Therefore, enhance your upload speeds to Google by just acquiring what you changed in the Campaign Suite. And if you loose a recent file, no problem. A history allows to download it again.
Analytics and Optimisation tools
After optimizing your campaigns with the Campaign Suite the Analytics dashboard gives you an overview over your key performance indicators. A detailed page allows to dive into all levels of your setup. Understand which component of which template or which ad group in which campaign has which performance. Check for over 10 indicators.
The Campaign Suite also offers to generate custom reports and statistical tables for you. Choose from different report types and select all the data you are interested in.
The clean setup of a deltamethod campaign structure is very fortunate for optimizations. The Campaign Suite creates highly personalized Recommendations about what you could do in order to improve your accounts. An awesome keyword research tools lets you discover relevant and promising keywords that were not yet booked.
Help and Support
Getting started with the Campaign Suite is pretty easy. A wizard guides you through the first setup steps. Afterwards you are offered to take a guided tour through the Campaign Suite. It explains the basic steps. Furthermore, you will find blue help icons throughout the whole application. All of them link to the deltamethod Learning Center, which contains articles and videos.
And if you need help, don’t hesitate to contact us immediately via live chat. Click on the grey help icon in the header of the Campaign Suite or access the live chat from the Learning Center.