Boost Revenue

In the second section, the Account Clinic provides insights about the best and worst performing keywords of the operating account. In the upper part, the best five keywords in terms of performance are demonstrated. In the lower part, the five worst performing keywords are presented. In addition, Deltamethod also calculates the estimated revenues that the client has missed out, or has wasted due to inefficient bidding.

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By clicking on the featured keywords, tables containing important KPIs for each keyword will pop up.  For each keyword, these tables contain the corresponding number of Clicks, Conversions, Current Spending, the CPO, as well as the current Bid Price. On basis of the underlying indicators, deltamethod shows a recommended a new bid price for each keyword.

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