The Analytics tool in the Campaign Suite is crucial in order to analyze, evaluate, and make further recommendations possible. It processes past data, and presents them in a vivid form. Here, important KPIs of different time periods are given and represented in several different diagrams. Furthermore, deltamethod processes reports in order to hand the client a detailed written analysis of their Google AdWords account. In order to have the Analytics tools activated in your Campaign Suite account, please follow the Analytics Setup instructions.
The Analytics section is structured as follows:
To explore the different meanings of important KPIs, recap the basics of SEA.