Ad types are a powerful feature for creating text ads specifically only for some brands, categories, or other semantic levels. Some brands might be protected by trademark policies, or additional text ads shall be written for discounted products. In these instances, ad types become extremely useful. They enable to create different ads for different subsets of the table contents (e.g. only for standard brands or only for protected brands).
Step 1: Add the ad type column
To use ad types, the ad_type column in the campaign defining table is needed. Select the special column ad type while “Creating new table” or for existing tables, go to “Settings” > “Columns/Settings” > “Add a column set” and choose the entry “ad type”. Please note that the Campaign Suite offers the following default ad types: standard, sales-protected and protected brand. Custom ad types can be created in the table settings (see next optional step).
Optional step: Create a custom ad type
Step 2: Set ad types in tables
Step 3: Apply ad types to ads
Once a campaign-defining table has ad types, the corresponding options can be found below each ad template. Text ads will only be created for keywords that have the selected ad types.