Account Overview

As the heading suggests, the first section of the Account Clinic provides a general overview of the performance of your Google AdWords account. At the top right-hand corner, the deltamethod Account Clinic displays the rating of the company account´s performance. This evaluation takes place on the basis of multiple factors – including the structure of the account as well as the main KPIs assessing quality (CTR, CR) and profitability (ROI, CPO). On the bottom of the page, the Account Clinic highlights the main fields where you can improve your performance. Moreover, your account´s CPO, Spending, and Revenue are presented on the right. By clicking on the “more” button, you can reveal the total number of campaigns, ad groups, ads, as well as keywords that are actively processed through your account.

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